Integrating Appbrew with CleverTap lets you run push, in-app messaging and behavioral analytics from one platform. You can:
- Track how customers use your app
- Send push notifications and in-app messages
- Run personalized campaigns from behavioral segments
- Record user actions including signups, purchases and product views
- Capture campaign data such as UTM parameters automatically
This means analytics and messaging stop living in separate tools. Campaigns run directly off the behavior CleverTap is already tracking.
What You Need
- Login credentials for both your Appbrew and CleverTap accounts
- An active CleverTap account
- Minimum Appbrew plan: Enterprise
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Behavioral Push
- Trigger: a shopper views a product but doesn't purchase
- Action: CleverTap segments them and sends a targeted push
- Outcome: higher click-through than a blanket broadcast
In-App Messaging
- Trigger: a shopper opens the app during a promotion
- Action: an in-app message surfaces the offer
- Outcome: more redemptions than push alone
FAQs
Does CleverTap handle push for the app?
Yes, push notifications and in-app messages both.
Are UTM parameters captured automatically?
Yes.
Can I segment on in-app behavior?
Yes. Product views, purchases and signups are all tracked as events.
Do I need a developer to set this up?
Initial setup is configured with your Appbrew team. Contact your Appbrew representative to get started.
