Integrating Appbrew with Google Ads gives you a destination for app-conversion measurement from Google campaigns. You can:
- Measure app installs driven by Google Ads campaigns
- Measure in-app conversions attributable to those campaigns
This means Google Ads spend can be evaluated against actual app installs and conversions, not just clicks.
Note: Google's app-conversion tracking runs through Firebase.
What You Need
- Login credentials for both your Appbrew and Google Ads accounts
- A Firebase project connected to Google Ads for app conversion tracking
How to Set Up the Integration
Contact your Appbrew representative to enable this integration for your app.
Use Cases
Campaign Conversion Measurement
- Trigger: a Google Ads campaign drives app installs
- Action: conversions are measured through the Firebase-linked connection
- Outcome: clearer view of which campaigns produce real app conversions
Who this is for
Brands running Google Ads app-install or app-conversion campaigns who want to measure results beyond clicks.
FAQs
Is this a standalone Google Ads SDK?
No. App conversion tracking for Google Ads runs through Firebase.
What events can be measured?
Installs and in-app conversion events such as first open, purchase, view item and add to cart, sent through Firebase and linked to Google Ads.
Do I need Firebase set up first?
Yes, Google's app-conversion tracking runs through a Firebase-linked connection.
